Motorola has launched a 100% AI-created festive film ahead of Flipkart’s Big Billion Days, which begins on October 8. The campaign line is “It’s the time to moto”, a rework of the Bollywood track “It’s the time to disco”.
The hook
The opening beat relies on recognition: a familiar song gets a brand twist before any phone appears. That choice makes the ad feel less like a product pitch and more like a festive moment viewers already know.
By front-loading nostalgia, Motorola buys attention for the specs that follow. The first three seconds do not sell a phone; they sell a mood.
The structure
The film places three devices inside a rooftop celebration. The motorola edge 70 fusion carries the 50MP Sony LYTIA 710 AI camera with OIS. The motorola edge 70 pro+ is built around the 3.5X periscope telephoto and 50x AI super zoom. The moto g37 power closes the story with a 7000mAh battery and up to three days of battery life.
Each phone gets one clear job, which keeps the lineup easy to remember. Ipshita Chowdhury, head of marketing, Motorola India, described the idea as “nostalgia and new age storytelling” that feels “instantly familiar” and “fresh, youthful”.
Why it spread
The share trigger is timing plus familiarity. The ad arrives just before Flipkart’s Big Billion Days and gives shoppers a festive reason to notice three phones. Because the song is already part of the culture, the brand line “It’s the time to moto” travels without much explanation.
- Familiar music lowers the barrier to attention.
- Product specs become social moments: photos, zoom, battery life.
- The 100% AI-created angle gives marketers a second reason to discuss the film.
The campaign does not need a creator roster to spread. Its cultural reference does the heavy lifting, and the tagline becomes the shareable line viewers can repeat after one watch.
The numbers
The source does not share view counts or engagement figures. What it does share is the offer: the moto g37 power will be priced at Rs 16,999, the motorola edge 70 fusion at Rs 29,999 and the motorola edge 70 pro+ at Rs 44,999 during the Flipkart Big Billion Days sale.
The number most likely to be repeated in trade conversations is 100% AI-created.
Steal this
Smaller brands can borrow the same moves without a large production budget.
- Take a tune or phrase the audience already knows and change one word to make it yours.
- Give each product in the lineup a single, memorable job.
- Tie the creative directly to the sale date so the ad becomes a reminder.
None of this requires a celebrity or a huge set. It requires a familiar hook and a clear reason to buy now.
Watch the original: Motorola on YouTube
Source: Afaqs!
