AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
AI in Marketing.
AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
AI in Marketing
The 10 AI Marketing Tools Indian Teams Will Run in 2027
A new shortlist maps the 10 AI tools India will run in 2027 across content, SEO, full-funnel engagement and ads. Here's how to pick your stack.
AI in Marketing
Resemble AI claims 98.8% catch rate on disguised AI agents
Resemble AI's RAD-S1 claims a 98.8% catch rate on disguised AI agents, while six bot tools caught 3.1-14.8%. But the self-run test has gaps.
AI in Marketing
Amazon: Alexa Shopping Users Spend 50% More Per Order
Amazon's CEO says US Alexa for Shopping users spend 50% more per order, and 400M have used the AI assistant. Here's why brands need to care.
AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
AI in Marketing
Shopify CEO: AI Peer-Review Scores Were Never the Point
Shopify's Tobi Lütke explains why the AI peer-review question mattered more as a cultural anchor than as a performance metric.
AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
