Viral Campaigns
Vodafone’s iPhone 18 ad sells 43-hour battery via wild story
Vodafone and Howatson+Company turn a rideshare driver's compounding night into a product demo for iPhone 18 Pro's camera, 5G and battery.
Viral Campaigns.
Viral Campaigns
Motorola’s AI festive ad turns phone specs into celebration
Motorola’s 100% AI-created festive film reworks a Bollywood classic to sell three phones during Flipkart’s Big Billion Days, with prices from Rs 16,999.
Viral Campaigns
Bakers Delight’s Pure Delight: 45 Years of Warm Moments
Bakers Delight and HERO shift Keep it Real from product proof to emotional truth, celebrating the small moments around warm bread.
Viral Campaigns
Hilton’s bait-and-switch ad eyes an 18-point gap
Steve Hilton's AI-generated 'Just Try It' spot opens like a romance and ends on a ballot. Here's the strategy behind the shock and why it could work.
Viral Campaigns
Steve Hilton’s ‘Just Try It’ Ad Goes Viral From 22 Points Down
Steve Hilton's fanfic-style California governor ad went viral despite a 22-point polling gap. Here's the curiosity-gap and reach play inside it.
Viral Campaigns
LIA’s first Sports Grand LIA: the question every jury should ask
Clemenger BBDO's Stephen de Wolf on how LIA's inaugural Sports jury reset its bar and awarded a culture-moving Grand LIA idea.
Viral Campaigns
Marico’s Parachute Advansed Jasmine film sells self-expression
Marico's new Parachute Advansed Jasmine film follows a young singer preparing for a competition, connecting hair oiling to self-expression.
Viral Campaigns
Birla Opus Paints’ Pujo film trades paint for belonging
Birla Opus Paints and Leo India use a reluctant homecoming, alpona and homemade nadu to sell the emotional case for belonging — not just paint.
Viral Campaigns
Asics Casts Sigourney Weaver in a Nature Doc About Couch Life
Asics casts Sigourney Weaver as narrator of a satirical nature documentary on sedentary life, backed by a 34,000-person movement study.
Viral Campaigns
MercyCare’s When Life Needs Tells a Lifetime Through Hands
Chapter's second When Life Needs campaign for MercyCare uses close-ups of hands and a custom score to tell a lifetime of care across its services.
