SEO
Why PageSpeed Scores Might Jump After Lighthouse 13.6
PageSpeed Insights now simulates load with Lighthouse 13.6. Scores may shift higher for JS-heavy sites without any code changes. Here's what to check.
Author: Crazy4Marketing Desk.
Digital Marketing
TikTok Search Ads Adds Impression Share and Keyword Packs
TikTok's Q4 2026 product preview adds impression share metrics and curated Keyword Packs for Search Ads. Here's the low-share fix.
E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
Ad Reviews
Sabhyata’s Ghar Aayi Lakshmi calls out ‘families only’ rule
Sabhyata's Ghar Aayi Lakshmi turns a Diwali ritual into a sharp critique of 'families only' housing bias. Our review: 7/10.
AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
Social Media
Social Media Task Checklist: Daily, Weekly, Monthly for Teams
A practical daily, weekly, and monthly social media task checklist for solo marketers and teams, plus where AI and tools actually save time.
AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
Viral Campaigns
South Indian Bank’s Diwali Film Gets 2 Crore Views in 48 Hours
South Indian Bank's five-language Diwali film leans on kindness and community, crossing two crore views within 48 hours.
