Digital Marketing
Why Most Creator Ambassador Programs Underdeliver
Reach and engagement don't prove a creator ambassador changed behavior. Use the participation test to build programs people return to.
Author: Crazy4Marketing Desk.
Social Media
2026 Social Algorithms: Ranking Signals That Matter
How Instagram, TikTok, LinkedIn and YouTube rank content in 2026—and the watch time, engagement and relevance signals marketers should optimize first.
SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
Social Media
Track Instagram Follower Growth With These Net Metrics
Why net follower growth, engagement and reporting consistency beat raw follower counts—and how to turn Instagram data into smarter content decisions.
SEO
Google’s Mueller on Cross-Domain Canonical De-Indexing: Test More
John Mueller weighs in on a Reddit report of cross-domain canonical de-indexing, pointing to rendering checks and pre-launch testing.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing
Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
