Digital Marketing
TikTok Search Ads Adds Impression Share and Keyword Packs
TikTok's Q4 2026 product preview adds impression share metrics and curated Keyword Packs for Search Ads. Here's the low-share fix.
Digital Marketing.
Digital Marketing
Publicis Closes $2.5B LiveRamp Deal and Launches AI Engine
Publicis has closed its $2.5B LiveRamp acquisition and is packaging it with Epsilon as an AI growth engine. Here's what it means for marketers and rival agencies.
Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
Digital Marketing
Affle to Buy Perion for $420M at 34.5% Premium
Affle will pay $11.70 a share in cash for Perion, valuing the ad tech firm at $420M. A 40-day go-shop could still draw a higher offer.
Digital Marketing
Google Gemini Drops UTM Tags After Three Weeks
Gemini has stopped adding utm_source=gemini to cited links after a three-week run, hiding app clicks in Direct. Here's what marketers should check.
Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
