Digital Marketing
Why Most Creator Ambassador Programs Underdeliver
Reach and engagement don't prove a creator ambassador changed behavior. Use the participation test to build programs people return to.
Digital Marketing.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing
Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Cyber5 Paid Media Prep: Start in September, Win in November
Cyber5 can drive nearly a third of November e-commerce revenue. Here's why your Google and Meta ads need prep months before Thanksgiving.
