SEO
Why PageSpeed Scores Might Jump After Lighthouse 13.6
PageSpeed Insights now simulates load with Lighthouse 13.6. Scores may shift higher for JS-heavy sites without any code changes. Here's what to check.
SEO.
SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
SEO
DebugBear DNS Hijack: Remove the RUM Script Now
Attackers hijacked DebugBear's DNS to serve malicious JavaScript through its RUM tag. Here's what site owners and SEO teams must check now.
SEO
Google, Microsoft, OpenAI Back Shared AI Training Opt-Out
Google, Microsoft and OpenAI plan to honor one robots.txt token for AI training preferences. The catch: each company maps it differently.
SEO
Eskimoz Bets on an Integrated SEO, AI and Paid Acquisition Stack
The agency’s new model fuses SEO, generative engine optimisation, paid media and content into one acquisition workflow. Here’s why silos are now costly.
SEO
ChatGPT traffic is 0.62% of Google’s—build Connected Apps
Marie Haynes says Google's Connected Apps Platform, not ChatGPT mentions, is the real AI search opportunity. Here's what the docs actually allow.
SEO
Reddit Says Google AI Mode Could Cut 130M Daily Users
Reddit warns daily active uniques could fall by a low double-digit percentage in Q4 as Google AI Overviews and AI Mode stop sending search referrals.
SEO
Publishers Lose Up to 90% Traffic as Google Profits Twice
Check My Ads claims AI Overviews and MFA sites squeeze publishers, with some newsrooms reporting up to 90% traffic drops.
SEO
Faking Googlebot takes 30 seconds, warns Google’s Gary Illyes
Gary Illyes says spoofing Googlebot takes 30 seconds. Verify crawlers with reverse DNS, published IP ranges, and Google's Web Bot Auth.
