SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
SEO.
SEO
Google’s Mueller on Cross-Domain Canonical De-Indexing: Test More
John Mueller weighs in on a Reddit report of cross-domain canonical de-indexing, pointing to rendering checks and pre-launch testing.
SEO
Google Search Profiles Open Up at 10,000 Followers
Google now lets U.S. publishers and creators claim Search profiles with 10,000 social followers, adds multi-brand logins and cleaner article displays.
SEO
Google Search Profile Badges Signal a Publisher Traffic Shift
Google's new Search Profile badge guide signals a shift toward follower-based discovery as AI search pressures publisher traffic.
SEO
Google Search Profiles: Easier Access and New Article Design
Google lowers Search profile follower requirements to 10K, adds single-login management and a cleaner article layout. Here's what publishers should do now.
SEO
AI Search Won’t Reward Me-Too Content: Fix Your Workflow
Why pages built to match AI overview citations can still fail to index. A validated SEO workflow shifts teams from topic gaps to decision criteria.
SEO
Follow-Up Queries Are the New SEO Battleground
Conversational search turns one query into a journey. Learn how to map follow-up questions and build content that stays useful after the first click.
SEO
Chrome UX Report Expands Into Ad Metrics for Marketers
Chrome's CrUX dataset now reports ad count, density, CPU and network load. Here's what it means for SEO, CRO and ad-heavy pages.
SEO
Core Web Vitals: The 3 Metrics That Decide Page Experience
A practical guide to LCP, INP and CLS from Google's Core Web Vitals—and why these field metrics matter for rankings, ads and conversion.
SEO
Gemini 3.8 Live Now Powers Voice Search on Google App
Google is rolling Gemini 3.8 Live into Search Live, adding real-time voice answers, web links, multilingual chats and transcripts.
