Viral Campaigns
Vodafone’s iPhone 18 ad sells 43-hour battery via wild story
Vodafone and Howatson+Company turn a rideshare driver's compounding night into a product demo for iPhone 18 Pro's camera, 5G and battery.
viral ads.
Viral Campaigns
Motorola’s AI festive ad turns phone specs into celebration
Motorola’s 100% AI-created festive film reworks a Bollywood classic to sell three phones during Flipkart’s Big Billion Days, with prices from Rs 16,999.
Throwback
CRED’s Indiranagar ka Gunda: When Bill Payments Became a Flex
Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.
Throwback
Flipkart Kids Are Back: The 2014 Ad That Made India Shop Online
How Flipkart's 'Kids Are Back' used surly children to mirror adult online-shopping excuses and turn e-commerce into a habit in India.
Viral Campaigns
Marico’s Parachute Advansed Jasmine film sells self-expression
Marico's new Parachute Advansed Jasmine film follows a young singer preparing for a competition, connecting hair oiling to self-expression.
Throwback
Nike Write the Future: Turning One Tackle Into a Universe
How Nike's 2010 World Cup film turned one tackle into branching futures, dominated the pre-tournament conversation, and still shapes sports marketing.
Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
Viral Campaigns
Ro Casts Megan Fox as Its ED Pill in Risky New Ads
Ro drops patient testimonials to cast Megan Fox as Ro Sparks, its compounded ED pill, in a campaign built on research and OOH.
Throwback
Squatty Potty’s Unicorn Ad: The Poop Demo That Converted
How a unicorn poop-shaming video turned an awkward bathroom stool into a direct-response phenomenon and a growth marketing playbook.
Viral Campaigns
GIVA’s Heer Film Makes 9KT Gold an Everyday Habit
GIVA's Heer campaign with Anushka Sharma reframes 9KT gold as daily wear, not occasion wear, and shows the growth play behind it.
