New Ads
Hyundai BAYON’s print ad brings AI voice to the front page
Hyundai put a button on the front page of Hindustan Times that talks. Inside the BAYON print ad is a lesson in making tech tangible.
AI Advertising.
AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
AI in Marketing
ChatGPT Ads Auto-Edits Copy by Default from Today
OpenAI is switching on automatic creative enhancements by default for ChatGPT Ads. Here's what changes without approval, and how to protect UTMs.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
AI in Marketing
Only 2 of 3,379 AI-Flagged Meta Ads Disclosed AI Use
Resemble AI scanned 37,768 Facebook and Instagram ad files, flagged 3,379 as AI-generated, and found just two disclosed AI in ad copy.
AI in Marketing
IAB Tech Lab Gives 19 More Days to Shape AI Ad-Buying Standard
IAB Tech Lab extends AAMP 3.0 and OpenProposal feedback to November 10 after 'overwhelming demand'. Here's what AI media buyers should test.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
AI in Marketing
ChatGPT Ads Hit $1B Run Rate: Inside the LLM Ad Stack
OpenAI breaks down how ChatGPT Ads selects and serves ads separately from answers, plus why winning an auction doesn't guarantee impressions.
