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Digital MarketingALL →
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Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
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Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
LatestUpdated 22:26 IST
Digital Marketing Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
Digital Marketing Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
Digital Marketing India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
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