E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
E-commerce.
E-commerce
BFCM Full-Funnel Playbook: The 30% Bidding Signal
A full-funnel BFCM playbook: ramp Meta early, lock Merchant Center, set a 30% seasonality signal, and convert December demand.
E-commerce
Shopify Now Pays AI Agent Makers 0.3% Per Sale
Shopify now pays AI agent developers 0.3% per promoted order, but extra commission only counts when buyers check out in Shop. Here's what to do.
E-commerce
Kirana to Cloud: Small Shops, One Data Layer
From khata book to cloud: how India's smallest shops are digitising the counter, serving loyal customers faster and turning daily chatter into data.
E-commerce
QuiteLike turns 96% mealtime mixing into a growth play
Coles-owned QuiteLike launches its biggest brand push yet, using new research to sell meal kits and ready meals as flexible dinner help.
E-commerce
Kirana to Cloud: When the Khata Starts Suggesting
How the kirana shop's ledger became a customer memory layer, changing what the shopkeeper sees and what the regular expects.
E-commerce
Kirana to Cloud: The Khata Book Learns to Remember
Small shops are moving from paper ledgers to connected apps, turning regulars into lightweight profiles and changing how the corner store serves them.
E-commerce
Kirana to Cloud: The Shopkeeper’s Second Memory
From khata book to cloud, small shops are digitising daily operations. Here's what changes for the shop and its regular customers.
E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
