E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
E-commerce.
E-commerce
Why Product Page Copy Still Matters With AI Agents
AI reads feeds and schema, but product page copy still drives research, trust, SEO, and conversions. Here's what to optimize.
E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
E-commerce
6 Steps to a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can bring huge revenue and thin margins. Learn how operators protect profit, coordinate channels and retain BFCM buyers.
E-commerce
Howl Sells Creator Unit to Taboola’s Connexity Amid Payment Woes
Howl sold its creator division to Taboola-owned Connexity in August amid lingering publisher payment complaints. Here's what affiliate teams should watch.
E-commerce
Perplexity’s Shopping Agent Beats Amazon in Court
A federal appeals court says the person at the keyboard is the visitor when an AI assistant shops. Here’s what that means for D2C and retail teams.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
E-commerce
Amazon Deactivates Failing FBM Offers, Not Whole Accounts
Amazon is switching off failing FBM offers individually from August 31, sparing overall Account Health. Here’s what performance marketers need to watch.
E-commerce
Negative Option Billing: A Marketer’s Compliance Guide
Negative option billing turns silence into consent—and is triggering major fines, ad platform rules and new compliance duties for subscription marketers.
