Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
Author: Crazy4Marketing Desk.
Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Social Media
How Huk Turned Fishing Insiders Into a Creator Engine
Huk built a creator network of fishing insiders, micro-creators and TikTok Shop reviewers. Here’s how it turns product proof into social commerce.
SEO
Google Search Profiles Open Up at 10,000 Followers
Google now lets U.S. publishers and creators claim Search profiles with 10,000 social followers, adds multi-brand logins and cleaner article displays.
SEO
Google Search Profile Badges Signal a Publisher Traffic Shift
Google's new Search Profile badge guide signals a shift toward follower-based discovery as AI search pressures publisher traffic.
Social Media
Social Media Saturation: Post Less, Resonate More
Social media saturation is real: brands average 9.5 posts a day while attention spans shrink. Here's how to win with fewer, sharper, insight-led posts.
AI in Marketing
AI Marketing in Action: 6 Campaign Lessons
Unilever scaled content threefold, Headspace personalized creative, and Popeyes UK boosted ROAS by 678%. Here are six AI marketing wins—and the lessons to borrow.
E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
Social Media
Social Media Measurement: 2026 Metrics That Matter
Stop reporting vanity metrics. A practical guide to measuring social media impact across engagement, conversions, sentiment, paid and customer care.
