Digital Marketing
Marketers Fear AI Ad Backlash That Viewers Don’t Feel
FreeWheel found 48% of TV ad buyers assume viewers hate AI creative. Only 10% of viewers actually do. Here's what that 38-point gap means for your testing.
Author: Crazy4Marketing Desk.
Digital Marketing
AI Ad Labels: 4 Triggers Dutch Trade Body Says to Check
Dutch ad body VIA Nederland maps four AI disclosure triggers under EU AI Act Article 50 — and why over-labeling your campaigns costs you clicks.
Digital Marketing
Ghost Bylines: Crypto PR’s Earned Media Problem Widens
Press Gazette says it cannot verify four more crypto writers published by Forbes and Entrepreneur. Here is what the ghost byline problem means for PR and brand safety.
