Google’s Ad Strength Bias Costs 11.8% Higher CPA
A 5,900-account Adalysis study finds Google serves higher ad strength RSAs more often, but those ads convert better only 45% of the time.
Digital MarketingALL →
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Google’s Ad Strength Bias Costs 11.8% Higher CPA
02Smartly Puts $7B+ Ad Spend Under a Second Opinion
03UTM Parameters Turn $338B in Social Ad Spend Into Proof
Viral CampaignsALL →
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London Youth’s Bridgerton-led film swaps guilt for pride
02Movember Built a 180m Moustache Visible From Space
03P&N Bank flips the customer-owned banking script
Google’s Ad Strength Bias Costs 11.8% Higher CPA
LatestUpdated 21:56 IST
Social Media 71% of US Adults Are on Facebook. These 9 Tools Track It Better.
Meta’s free dashboard has a ceiling. Nine 2026 tools add cross-platform views, benchmarks and paid-plus-organic reporting for sharper Facebook ROI.
Viral Campaigns London Youth’s Bridgerton-led film swaps guilt for pride
London Youth's biggest public appeal, fronted by Bridgerton star Martins Imhangbe, swaps guilt for pride with a £50,000 giving target.
SEO Aleyda Solis Turns Google’s Content Guidance into 83 Checks
Aleyda Solis updated her free Google content quality checklist to 83 checks with a Claude Skill for evidence-backed assessments.
SEO Google moves brand AI Overviews to the right column
Google has moved brand AI Overviews into the right column on desktop. Official sites lead the main results again, but AI text can clash with structured facts.
Viral Campaigns Movember Built a 180m Moustache Visible From Space
Movember carved a 180m moustache into the outback and asked the ISS to photograph it, turning a men's health SOS into a global shareable moment.
New Ads University of Sydney turns degrees into Degrees for Good
University of Sydney's Degrees for Good platform, via Today the Brave, reframes degrees around real-world impact across healthcare, education and more.
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