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Digital Marketing

View-Through Conversions: What Marketers Must Know in 2026

View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.

Crazy4Marketing Desk · September 17, 2026 · 3 min read

View-through conversion rules are shifting your ROAS

Digital Marketing

19 Groups Push EU to Restore Automated Cookie Consent Signals

A coalition of 19 groups wants the EU to re-insert Article 88b, the rule that could replace cookie banners with browser-level consent signals.

Crazy4Marketing Desk · September 13, 2026 · 3 min read

Can the EU Kill the Cookie Banner for Good?