Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
ad pricing.
Digital Marketing
Pinterest’s Europe growth loses 11 points to EU customs change
Pinterest missed Q3 guidance as cross-border sellers cut Europe ad spend after EU customs changes, an 11-point drag. Here's what advertisers should watch.
