Digital Marketing
Adelaide’s Free Calculator Scores Your Media List Quality
Adelaide's free Media Quality Calculator grades uploaded domain and app lists against its AU attention score. Here's what media buyers need to check.
Ad Quality.
Digital Marketing
Made-for-Advertising Sites Still Drain Programmatic Budgets
MFA sites pass viewability and brand safety checks while diverting programmatic spend. Here's the arbitrage math and the filters that block it.
Digital Marketing
Chrome Puts Ad Load on Public Record
Google Chrome adds four experimental ad load metrics to CrUX. Advertisers and publishers now have free, real-user data on clutter and weight.
