AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
ad tracking.
Digital Marketing
Washington top court shields Meta Pixel on automated pages
Washington's top court says automated search pages are not wiretaps, narrowing Meta Pixel risk. Live chat and AI remain open.
Digital Marketing
Mobile ad IDs: the fragile backbone of app marketing
What a MAID is, how IDFA and GAID power in-app targeting and measurement, and why regulators and platform changes are reshaping mobile ad tracking.
Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
