Digital Marketing
Google Adds US, Canada to 42-Country Financial Ad Check
Google will require US and Canadian financial advertisers to prove licences in early 2027. Here's what to prepare before the rollout.
ad verification.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
Reddit’s $762M Ad Business Gets a Third Suitability Check
Zefr is bringing AI brand-suitability measurement to Reddit ads, but the announcement leaves launch dates, pricing and pre-bid vs post-bid unclear.
Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
Digital Marketing
Inclusion Lists: Programmatic’s Most Misunderstood Control
Inclusion lists flip programmatic buying from 'everything unless blocked' to 'only these placements.' Here's what that changes for media buyers.
Digital Marketing
Google Suspended 38x More US Ad Accounts Than TV Advertisers
A TV trade group says Google suspended 3.3 million US ad accounts in 2025, versus 86,800 TV brand advertisers. Here's what marketers should question.
