Digital Marketing
Affle to Buy Perion for $420M at 34.5% Premium
Affle will pay $11.70 a share in cash for Perion, valuing the ad tech firm at $420M. A 40-day go-shop could still draw a higher offer.
Adtech.
Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
Digital Marketing
T-Mobile’s $956M ad spend grows; adtech units stay dark
T-Mobile's Q3 ad spend rose 5.5% to $956M, but Vistar and Blis still don't disclose revenue. Here's why that matters for media buyers.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
AI in Marketing
Bannerflow’s AI Attention Scoring Has Zero Validation
Bannerflow's Creative Intelligence suite adds pre-flight attention scoring, AI image tools and element-level insights—but publishes zero validation data for the model.
Digital Marketing
ID5 Sells TrueData Audience Business 11 Months After Buying It
ID5 sells the TrueData audience data business and brand 11 months after acquiring it, sharpening its neutral identity pitch. Here's what changes for buyers.
Digital Marketing
SB 690 Won’t End $5,000 Wiretap Claims
California's SB 690 kills pen register suits but leaves websites exposed to older CIPA wiretap claims - and the $5,000 penalty is a floor, not a cap.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
