AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
Advertising compliance.
AI in Marketing
AI Ad Label Duty Falls on Agencies, Not Clients
IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.
AI in Marketing
Google’s Lyria 3.5 Brings Free AI Jingles to Gemini
Google put its Lyria 3.5 music model in the Gemini app and API. Free AI jingles are here - and so is a messy EU labelling problem for advertisers.
