AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
agentic advertising.
AI in Marketing
Adform’s AI Pitch: 800 Capabilities, One Big Unknown
Adform says ChatGPT, Claude and Copilot can now access 800-plus FLOW functions. The missing piece: which ones can change live campaigns.
AI in Marketing
AI Hallucination in Marketing: The Real Risks and Fixes
From invented CPMs to fake store closures, AI hallucination is now a marketing, legal and ad-buying risk. Here's how to build guardrails.
