AI in Marketing
Agency Claims AI Ads Convert 20% Higher in Meta Case Study
Meta has published Nest Commerce's claim that AI-made ads convert 20% better. We unpack the missing period, baseline and controls.
AI creative.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
Digital Marketing
Smartly Adds LinkedIn Ads for AI Creative and Video
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
Digital Marketing
Display Ads Now Add Layers Without Replacing Old Ones
Display isn't replacing old formats—it's stacking new ones. Here's how to give every ad layer a clear job and avoid wasted complexity.
