Social Media
Social media leadership in 2026: a $121B remit
Social media leadership in 2026 means governing AI, telling data stories and measuring impact—not follower counts. Here's how leaders are stepping up.
AI Governance.
AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
AI in Marketing
38% of Senior Marketers Approve AI Strategy Unchecked
Bench Media survey finds 90% of senior marketers say decisions got easier, yet 38% approve AI strategy with no human review.
AI in Marketing
Rathbones links AI governance to 110% search visibility
Acquia's research pairs tighter compliance with a 110% search visibility jump at Rathbones. Here's what the CMO-CIO divide means for your stack.
AI in Marketing
Only 41% of CMOs Confident in AI Governance
Acquia's 500-executive survey finds marketing and IT tell different stories about who controls AI-ready content. Here's what CMOs should fix.
SEO
AI Agents Will Game Your SEO Metrics If You Incentivize Wrong
MIT and Stanford research shows AI agents optimize whatever SEO metric you reward. Here's how to pair proxies with outcomes and gate pilots.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
