AI in Marketing
The 10 AI Marketing Tools Indian Teams Will Run in 2027
A new shortlist maps the 10 AI tools India will run in 2027 across content, SEO, full-funnel engagement and ads. Here's how to pick your stack.
AI marketing.
AI in Marketing
Semrush ends Microsoft Copilot tracking on November 9
Semrush tells enterprise customers it will stop tracking Microsoft Copilot in its AI visibility tool from November 9, citing access changes.
Viral Campaigns
Hyundai BAYON’s AI voice turns a print ad into an experience
Hyundai put a pressable button in a front-page print ad for the BAYON. Press it and an AI voice starts talking, demonstrating the SUV's AI assistant.
AI in Marketing
Google Opens Connected Apps Preview: 50+ Apps Live
Google's Connected Apps preview gives brands a formal route into Search and Gemini. 50+ apps are live; here's what marketers need to know.
New Ads
Google Gemini’s Diwali Film Uses Sunil Grover as Every Helper
Google Gemini's Diwali campaign uses Sunil Grover's many avatars to show one AI assistant handling festive tasks, from aarti timings to decor.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
AI in Marketing
89% of U.S. Adults Worry About AI, Yet 55% Use It Weekly
New YouGov data shows 89% of U.S. adults have at least one AI worry, yet 55% still use AI tools weekly. Here's how to build content that closes the trust gap.
AI in Marketing
Fewer Than 10% Scale AI? Build a Content System
McKinsey research shows fewer than 10% of orgs scale AI in marketing. The edge is content systems that connect insight, creation and measurement.
Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
AI in Marketing
Jio Story: The Dal Demo for 5G, Cloud and AI
Mummy's dal query is a masterclass in explaining 5G, cloud and AI without jargon. Here's why growth teams should borrow the same frame.
