AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
AI regulation.
Digital Marketing
Continuation Protocol: The 45/100 Score Marketers Should Watch
The research term 'continuation protocol' is quietly governing trial recruitment ads and AI sandboxes. What marketers need to know.
Digital Marketing
Nigeria’s NAC 2026 Targets AI and Digital Ad Rules
NAC 2026 in Abuja will push actionable rules for digital marketing and AI, plus AfCFTA plans. Here's what marketers should watch and prepare for.
