E-commerce
From Khata to Cloud: The Corner Shop’s New Instinct
The kirana's khata is becoming a cloud memory: what changes for the shop, the customer, and the marketer watching local commerce.
AI.
AI in Marketing
What Mummy’s Dal Recipe Explains About Jio’s AI Everywhere
For marketers, Jio's biggest AI signal is not the tech stack. It's a parent asking for a dal recipe and expecting an answer that just works.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
