AI in Marketing
Amazon: Alexa Shopping Users Spend 50% More Per Order
Amazon's CEO says US Alexa for Shopping users spend 50% more per order, and 400M have used the AI assistant. Here's why brands need to care.
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Amazon's CEO says US Alexa for Shopping users spend 50% more per order, and 400M have used the AI assistant. Here's why brands need to care.
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.