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Alibaba’s Causal Ranking Model Lifts GMV 0.36% in Live Test

Alibaba researchers trained search ranking against causal effect, not prediction, and reported a 0.36% GMV lift in a 41-day live A/B test. Here's why it matters.

Crazy4Marketing Desk · September 7, 2026 · 4 min read

Alibaba's Causal Ranking Model Lifts GMV 0.36%