Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
Amazon DSP.
Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
Digital Marketing
Amazon DSP adds no-code brand penetration maps in 9 markets
Amazon Ads now offers pre-built brand penetration indices in nine countries—no AMC setup, weekly refresh, and ad-group-level activation. Here's why it matters.
AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
Digital Marketing
Amazon DSP Opens Self-Service in 5 New Countries
Amazon Ads opens its DSP console to Belgium, Poland, Singapore, Egypt and South Africa. Here's what regional buyers should check before launch.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
Digital Marketing
Reach vs Frequency: The Media Math Every Buyer Should Know
Reach and frequency turn impressions into people. Here's how the math works, why platform definitions keep shifting, and what buyers should do about it.
