AI in Marketing
94% of Buyers Use AI: LinkedIn VP Says POV Beats Formatting
LinkedIn's marketing VP says clean formatting is table stakes in AI search and original perspective earns citations. But how well sourced is the data?
answer engines.
AI in Marketing
AI Rewired Your Buyer. Most Marketing Teams Haven’t Noticed
Pew finds half of US adults now use AI chatbots. Buyers arrive mid-decision, the shortlist is written without you, and click metrics miss the influence.
