Digital Marketing
Google Ads API v26 Adds 15 Search Lift Metrics, PMax
Google Ads API v26 adds 15 Search Lift metrics and Local Services PMax creation. Here's the code and campaign changes to check.
API.
Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
Digital Marketing
Google Adds 14 API Methods for Analytics User Groups
Google added 14 methods to its Marketing Platform Admin API for user groups, membership and org roles, automating Analytics access control.
