Digital Marketing
Bidease Hires Ex-Moloco Revenue Chief After 200% Growth Run
Bidease names ex-Moloco revenue leader Dock Kim as VP of business development, claiming 200% YoY growth twice - but no revenue baseline for context.
App Marketing.
Digital Marketing
Google Analytics Adds App Conversions to Cross-Channel Reports
Google Analytics now shows app conversions in cross-channel reports for Google Ads importers, but app credit stays paid-only.
Digital Marketing
Tracking SDKs: The Hidden Liability Inside Your App
Tracking SDKs power app attribution, but they also concentrate legal risk. Here's how they work, why verdicts are piling up, and what marketers should audit now.
