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DAZN Media+ Taps AudienceProject to Fix Reach Double Counting

DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.

Crazy4Marketing Desk · September 7, 2026 · 3 min read

DAZN Media+ Moves to Kill Reach Double Counting