Digital Marketing
F1 launches audio ads on Consumable’s 220M-user network
Formula 1 and Consumable launch the F1 Audio Network, turning F1 fandom into buyable sound-on audio inventory across 220M US monthly users.
Audio Advertising.
Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Digital Marketing
SiriusXM’s NFL Play Is Really an Audio Ad Land Grab
SiriusXM adds Drew Brees and four new NFL hosts for 2026. The real story for marketers: concentrated audio inventory behind a $5 tier.
Digital Marketing
SiriusXM 360L: The In-Car Ad Frontier That Hasn’t Opened
SiriusXM's 360L pairs satellite radio with a cellular return path to enable addressable in-car ads. Eight years in, the targeting still hasn't shipped.
