Viral Campaigns
P&N Bank flips the customer-owned banking script
Why P&N Bank and Chapter made the hero film a ballad about a big bank boss, and how it flips the customer-owned banking script.
Australia.
New Ads
South Australia’s New Gambling Harm Ads Focus on Mood, Not Money
SAUCE launches phase two of Spot the Harm. Stop the Harm, skewing to young men and early signs like mood, focus and relationships before financial loss.
New Ads
Our Watch’s The Line Makes Teen Heartbreak Apocalyptic
Our Watch's The Line turns everyday teen relationship drama into swarms, storms and spinning rides—and pairs it with a practical tool.
AI in Marketing
AI Product Ads Are Backfiring: 42% of Australians Feel Duped
New Auros.ai research shows 42% of Australians have felt duped by AI-advertised products, and 44% are less likely to buy when AI is in the ad.
Digital Marketing
WPP Keeps Coca-Cola Media in ANZ as Omnicom Takes North America
WPP holds Coca-Cola media in Australia and NZ, while Omnicom takes North America in a global marketing model reset. Here's what it means.
Viral Campaigns
Thrifty Turns 37% Moving Injury Stat into Champion Campaign
Thrifty's Moving Champs pairs Australia's Strongest Man with the national Tetris champion for free Sydney moves, backed by research on moving-day chaos.
New Ads
UNE’s From U to Next Reframes Unconventional Paths as Strength
UNE's 'From U to Next' uses real student stories, application data and aerial road-map visuals to make non-traditional paths the selling point.
Viral Campaigns
Campaign Brief names Australia’s best ads of 2026 so far
Campaign Brief rounds up Australia's standout campaigns of 2026, from Telstra to Domino's, Uber Eats and purpose-led health work.
Digital Marketing
DAZN Media+ Taps AudienceProject to Fix Reach Double Counting
DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.
