Digital Marketing
VML Sydney’s AI optometry work lands LIA Bronze
VML Sydney adds a Health & Wellness Bronze at LIA 2026 for 'Magnif-eye', an AI-powered experience for 1001 Optometry, after Silver and Bronze in Digital.
Australian advertising.
Viral Campaigns
Bakers Delight’s Pure Delight: 45 Years of Warm Moments
Bakers Delight and HERO shift Keep it Real from product proof to emotional truth, celebrating the small moments around warm bread.
Viral Campaigns
Mitch Brown’s Mullet Puppet Steals Mosh Hair Loss Ads
Mosh pairs ex-AFL star Mitch Brown with a mullet puppet in a national hair-loss campaign that uses talk-show humor to start a hard conversation.
Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
