Social Media
Facebook Lead Costs Flat at $27.39; Traffic CPC Drops to $0.60
WordStream's 2026 Facebook Ads benchmarks show traffic CPC down to $0.60 and lead costs nearly flat at $27.39. Industry gaps matter more than averages.
Benchmarks.
Digital Marketing
CTR Is Breaking: Why Your Click-Through Rate Lies
Click-through rate looks simple: clicks divided by impressions. In 2026 the numerator, the denominator and the benchmarks are all moving. Here's what to do.
