AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
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Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.