AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
Bid Strategy.
Breaking
UTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword PacksUTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword Packs
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Tue, 3 Nov 2026
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