Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
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Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.