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Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027

From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.

Crazy4Marketing Desk · September 29, 2026 · 2 min read

Google will bill display ads only after creatives finish loading