Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
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Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.