SEO
Faking Googlebot takes 30 seconds, warns Google’s Gary Illyes
Gary Illyes says spoofing Googlebot takes 30 seconds. Verify crawlers with reverse DNS, published IP ranges, and Google's Web Bot Auth.
bot traffic.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
AI in Marketing
Experian and DataDome Join Forces on AI Shopping Agent Trust
Experian is pairing identity checks with DataDome's in-session behavior monitoring to let verified AI shopping agents through while stopping rogue ones.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
