AI in Marketing
AEO vs SEO: Rank on Google, Get Cited by AI
Search now runs on two fronts: Google's results pages and AI answers. Here is where AEO and SEO overlap, where they split, and what to change.
brand mentions.
AI in Marketing
AI Visibility Audit: Measure Whether AI Recommends You
AI answers now decide which brands get named. Use Semrush's AI Visibility Toolkit to benchmark mentions, cited pages and content gaps before competitors do.
AI in Marketing
Fintech AI Visibility: Why Category Focus Wins
New analysis of 68,334 AI answers shows fintech brands win by owning a category, not chasing volume. Here's what marketers should do.
