SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
brand reputation.
Social Media
Social media leadership in 2026: a $121B remit
Social media leadership in 2026 means governing AI, telling data stories and measuring impact—not follower counts. Here's how leaders are stepping up.
AI in Marketing
Can You Change AI’s Opinion? A GEO Test Says Yes
AnswerShare's experiment shows that adding full brand context can flip AI models from warning buyers away to recommending a business.
