Digital Marketing
Jio IPO Hits a Market Where 40% of Investors Are Under 30
Jio Platforms opens its IPO on 21 October to a very different India: 130 million registered investors, nearly 40% under 30. Here is the marketing shift.
brand story.
Digital Marketing
Five Human Routines Behind Jio’s Data Reset
From midnight binges to a kirana's first digital khata, five routines show how India's data question moved from cost to use.
