Digital Marketing
Jio IPO Fully Subscribed in 95 Minutes
Jio Platforms' debut was fully subscribed within 95 minutes, the fastest for a large-scale Indian IPO, and drew over 13 million applications.
Brand Trust.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
