Viral Campaigns
Thrifty Turns 37% Moving Injury Stat into Champion Campaign
Thrifty's Moving Champs pairs Australia's Strongest Man with the national Tetris champion for free Sydney moves, backed by research on moving-day chaos.
brand utility.
New Ads
Airtel Safe Report Film Turns Anti-Scam Action Into Brand Proof
Fundamental's launch film for Airtel turns three network-level anti-scam services into a single Safe Report. Here's the breakdown and what to steal.
Digital Marketing
Jio Story: Invisible Data From Chai Stall to Road Trip
From UPI at a chai stall to study calls and a mapped road trip, everyday data has become invisible utility.
Digital Marketing
Jio Story: UPI Chai, Video-Call Study, Road-Trip Maps
A day's quiet data moments, from UPI chai to a study-group call and a family road trip map, show utility became the real brand story.
Digital Marketing
Jio Story: Chai, Class and a Road Trip on One Data Day
From UPI at the chai stall to video-call study groups and maps on a road trip, Jio's data decade made connectivity disappear into the day.
