Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
Budget Allocation.
Growth Hacking
Your Next $100,000 Should Fund the Bottleneck, Not the Dashboard
A full-funnel look at budget allocation shows why the next $100,000 should chase the real constraint, not the channel with the prettiest report.
Digital Marketing
Google Ads: Set Search Partner Spend to 0%
Google now lets advertisers cap Search Partner Network spend by share — and PMax can go to 0%. Here’s what changed and how to test it.
Digital Marketing
Google Ads will end hidden 50% Display split in Feb 2027
Google Ads will make the Display Network budget split visible in February 2027, ending a hidden 50% backend allocation. What to check now.
Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
Digital Marketing
Budget Decided Before Anything Is Bought
PPC Land's headline reframes paid media: the budget is usually committed before a buyer clicks. Here's how to influence the pre-purchase phase.
Digital Marketing
Hill Curves: The Math Deciding Your Media Budget Split
Hill curves decide where your next ad dollar goes inside Meridian and Robyn. Here's how the saturation math works — and where it quietly breaks.
