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Budget-Limited Campaigns.

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Digital Marketing

How Google erased a 20% ROAS surplus in 3 weeks

smec data shows median budget-limited campaign went from beating ROAS target by 20% to roughly matching it within three weeks of Google's Aug 17 change.

Crazy4Marketing Desk · October 23, 2026 · 3 min read

Budget-limited ROAS surplus fell 20% in 3 weeks